Darlington-based Country Valley Foods, which employs 110 staff has launched an online delivery service for its premium meat products
Country Valley Foods launch new online delivery service
A Teesside food supplier has launched an online delivery service for its premium meat products.
Internet food sales may be a slow burner but they are definitely increasing, claims Darlington-based Country Valley Foods, which employs 110 staff.
Meanwhile, the company’s Billingham refrigeration repairs and refit business is also hotting up.
The “horsegate” scandal has seen UK meat consumption soar according to James Munro, who is joint managing director of the family-run firm with his brother Edward.
The company also owns the Newboulds chain but closed its branch in the Cleveland Centre Shopping Mall due to high rent charges, after the lease lapsed earlier this month.
Ten staff were relocated to other branches following the move, but Mr Munro says the business is continuing to do well.
The company’s Coulby Newham branch closure last year strengthened sales at other shops including Acklam and Marton, he said - and he expected the Middlesbrough store closure to have the same effect.
Mr Munro said: “Generally, meat consumption is rising worldwide and there isn’t enough production to meet demand.
“In the UK, we’re seeing that people are willing to come into a butcher’s shop and spend money on a premium product since horsegate - they’re not going for the value meals.
“With our new website, you can place an order online to deliver the following day.
“It’s restaurant quality meat, delivered in refrigerated vehicles by our own drivers and it’s local to the North Yorkshire, Durham and Teesside areas so few food miles are involved.
“Online shopping is growing. It might be a slow burner but we wanted to be at the start of it.
“It won’t make us a fortune overnight but as time goes on and the generation that’s been brought up with the internet gets older, it will increase.”
He added: “We’ve got an EC licenced factory, everything is prepared in Darlington, we have 18 vehicles on the road, six days a week and we’ve invested £20,000.”
Meanwhile CV Refrigeration, set up by the company in 2011, is going from strength to strength with specialist refit work in the marine and offshore sectors.
The sales and servicing company, based at the Billingham site, has carried out galley refits, upgrades and specialist repair and maintenance for clients including A&P Group.
Country Valley Foods has been supplying the catering industry since 1971, when James and Edward’s father, Stewart Munro, started his small poultry business. Over 40 years, it’s become a large catering butcher and wholesale food company with vehicles delivering to hundreds of restaurants, hotels, food producers, retail butchers and homes in the North.